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Marketing vs. sales - sales-training


Marketing and sales co-exist and work in cycle beautifully if they are permissible to continue as break entities advent at once to attain results:


Marketing = Spit ------ Sales = CLOSING

The confusion that marketing and sales are the same causes a down spiral of events. Sales staff and managers develop into frustrated, productivity drops, proceeds is high, and band image suffers. This "cycle of misunderstanding" perpetuates itself over and over again consequential in lost revenue.



1) Understand that there is a discrepancy among marketing and sales.

What's The Difference?

Marketing is coupled with advertising, event planning, convergence involvement, receiving your ballet company name "out there", creating credibility, as usual a "people pleaser" personality, with the central focus on lead generation.

Sales is connected with data and accepting of the value of a lead, accepting the "selling cycle", a well acknowledged sales administer (and deliberate how to use it), great qualifying questions, increasing an character of trust with customers, listening more than talking, asking for the sale or the next step, great follow-up skills.

The genuine skill sets (not personalities) for each of these areas of expertise is different. Most companies evaluate capability sales staff on personalities NOT skills. A dangerous element in the hiring deal with be supposed to add in a skill based evaluation.

2) When recruiting, circumscribe well in develop what attitude you are hiring for - sales or marketing? Most companies' need both as a team functioning together.

3) Eliminate inexperienced or inexpert staff from being complicated in the recruitment process. The error about sales and marketing being one and the same runs rampant in all industries in all staff complicated in the hiring process.


1) Develop a circle profile to differentiate skill sets.

2) Create a list of key questions calculated to demarcate the differentiation in skill sets of the sales anyone vs. the marketing person.

3) Provide fitting guidance to everybody caught up in the hiring deal with to help them absorb the differences to declare you are hiring the right being for the right position.

CEO - United Sales Exercise (http://www. unitedsalestraining. com), 20 years as a Expert Sales Trainer, Recruiter, Sales and Marketing Manager, Consultant. Enthusiastic to the "keep it simple" approach. FOCUS: "Training programs calculated to help women - tough an adequate amount for men. "


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