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Sales language: whats wrong with but? - sales-training


Language is one of the most crucial tools you have to control someone.

The most flourishing salespeople and persuaders use positive, effective sales foreign language that instills confidence in them and their capabilities.

Here is one word that you'll want to avoid using as much as doable when you are promotion and persuading.


Read the next sentences:

"I actually like your company, but I am not going to buy from you. " "You gave the best presentation, but we are going to buy from the Admittance Company. "

When prospects say equipment like these, what they are certainly illuminating you is that they didn't like your business a sufficient amount or you didn't give a good an adequate amount presentation to get the business.

The prospect's usage of the word 'but' acts to negate anything came beforehand it. And just as audible range 'but' from a chance is often a depressing implication to you, using 'but' in your sales expression can hurt your bond with your prospects.

What would come about if this were your answer to a customer's confirmed assignment budget?

"I see that you only have a financial statement of $50,000, but let me tell you why our approach costs $100,000. "

You have just given the implication to the chance that you don't care about their budget. You think they must find more money to spend with you (and maybe they should, but such an approach will not help you get the sale).

To stay in bond with your prospect, put back the word 'but' with the word 'and'.

See here how it works:

"I see that you only have a financial plan of $50,000, and let me tell you why our classification costs $100,000. "

You have now shown acknowledge for your hope and his budget.

In using the word 'and' you acknowledge that they only have a account of $50,000. Citizens like to be acknowledged, and hate to be ignored.

Prospects hate it when they feel that a peddler isn't listening. Its one of the major reasons why salespeople get diminutive abide by in the world today.

The next time you catch manually using 'but' in a way that disrespects what a celebrity just said, apply shifting your sales foreign language by adage the same thing again using 'and' as a replacement for of 'but'.

Do this a few times and you'll find physically using 'and' as a replacement for of 'but' and you'll have more bond with more prospects.

1999-2004 Shamus Brown, All Civil liberties Reserved.

Shamus Brown is a Authority Sales Coach and ex- high-tech sales pro who began his career promotion for IBM. Shamus has in print more than 50 articles on advertising and is the designer of the admired Credible Promotion Skills CD Audio Program. You can read more of Shamus Brown's sales tips at http://Sales-Tips. industrialEGO. com/ and you can learn more about his convincing sales skills instruction at http://www. Persuasive-Sales-Skills. com/


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